Soar
Client:
ART 4665 Identity System & Brand | University of Utah
Project:
We were tasked with finding a hobby of a classmate that they used to pass time during Covid. I learned about rollerblading and how it made my classmate feel. Some of the words they used we “rush of air and dreamlike state”. Using that I looked into creating the feeling of flying and the way rollerblades glide. I also noticed that there are very few rollerblades on the market, which either came in black or pink. Soar was created as a rollerblade company that created custom rollerblades with limited edition color collections for each unique skater. This created a challenge of creating a brand that could be flexible enough to change for each and every new collection.
